Animated storytelling app for Plotagon — a startup that lets users create animated short stories by writing. We designed the UX and visual identity, and provided creative direction.

Metaphors are powerful. Here, the metaphor is the movie script, making animation approachable for anyone who can write.

Creating a character is as simple as choosing what to wear.

Icons, clear but with character.

The visual language is stylized and draws from classic animation.

Logotype and app icon.