Lynxeye

Lynxeye is a management consultancy based in Stockholm and Singapore that helps companies with strategy, branding and design. We designed an icon library covering a diverse set of concepts for use in their communication and marketing.

The icons cover a wide variety of industries and markets.

When presenting market research, it can be useful to visualize sentiment. And what better way than with emoji that harmonize with the brand?

An assortment of standard symbols were included to make the library broadly useful.

A special icon was drawn to celebrate the Year of the Tiger, relevant to the agency’s many clients in Asia.