Animated storytelling app for startup Plotagon

Plotagon is a startup that lets users create animated short stories by writing. We designed the user experience and visual identity, and provided creative direction. The app was awarded Red Dot Award – Best of the Best 2015.

Metaphors are powerful. Here, the metaphor is the movie script, making animation accessible to anyone who can write.

Creating a character is as simple as choosing what to wear.

Icons, clear but with character.

The visual language is stylized and draws from classic animation.

Logotype and app icon.